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Firstly, the proportion of leather shoes is on the decline. Among various shoes, the proportion of leather shoes is declining, sports shoes account for 50%, and there are less and less shoes which are made of leathers. Among all kinds of shoe material, leather accounts for 30%. In American shoes market, more than 2/3 of the shoes are not made of leather uppers. The same is true in Europe. Leather shoes account for only 30%, and the other non-leather shoes account for 70% . We will see more and more synthetic-materials- made shoes. Secondly, footwear growth are mainly in China. China is the largest footwear market in the world. In 2013, China's consumption reached 4 billion, each person in 3 pairs or more. If Chinese consumers reach the level of 7 pairs per person like in the United States, then China's consumption will double. Seeing from Chinese market consumption from 4 billion to 8 billion, we can look forward to future needs. While In Europe, the United States, Japan and Brazil, market growth is are stable, the future substantial growth of footwear industry is still in China. Thirdly, the proportion of online shopping for footwear will continue to increase. Since 2011, 3/4 of all shoe sales have been completed online. In 2013 , on the whole retail store customer traffic decreased by 3% (down by 8% in May 2014 and by 10% in June). Overall, online sales accounted for about 20% of all sales in 2013, reaching $10.5 billion. About 60% of online shoe sales companies have physical retail stores, and 40% are online stores like Zappos.

At present, China is the most important producer of global footwear, and no other countries can absorb a large amount of infrastructure investment as china. China is still an irreplaceable producer of footwear, including women's fashion shoes, low-priced shoes and so on. However, the pace of export sports shoes and outdoor goods have to be strengthened.

Let's have a look at the favorable and unfavorable factors of Cambodia. Favorable factors Cheap and rich labor; Entrepreneurial tax incentives; Entrepreneurs in mainland China / Taiwan are warmly welcome; Zero tariff on Canada; The EU general preferential system. Unfavorable factors Equipment depends on imports; Leading time longer than China; The union demands for higher salary, new dormitories and shorter working hours; With only 15 million of the population, plant expansion potential is limited; Low value-added industry havs to compete with high value-added industry; Limited Chinese investors.

Let's have a look at the favorable and unfavorable factors of Ethiopia. Favorable factors: Cheap and abundant labor; Favorable currency; enjoying America zero tariff; Rich leather resources; Favorable and stable government environment; Emerging industrial park; s Stable social environment, Favorable investment environment and so on. Adverse factors: Logistics is far and expensive, but is improving; The labor force lacks of language and culture training; In addition to leather, other inputs need to be imported, etc.

Let's have a look at the favorable and unfavorable factors of Bengal. Favorable factors: Cheap and abundant labor force; Attractive tax policy; A certain supply of local leather; Adjacent to the South Asian Ocean waterway. Unfavorable factors: corporate social responsibility / political issues - strikes, demonstrations and so on; Leading time longer than China; Most of the equipment investment depend on import; Only a few of Chinese investors, such as Xinchang, Stella and Baoji Chengdu dare to try.

Let's have a look at the favorable and unfavorable factors of India. Favorable factors : Abundant low-cost labor and rich local leather resources,etc. Unfavorable factors : Firstly, lack of foreign investment in production facilities. Currently there are only some pilot projects. Secondly, labor law is too rigid in hiring and firing. Thirdly, footwear industry cluster is not enough, thus increasing buyers` cost and challenge. Lastly, more efforts are put on men and women`s sandals production. Actually more attention should be paid to custom-made ladies` shoes, sports shoes or artificial shoes.

Let's have a look at the favorable and unfavorable factors of Vietnam. Favorable factors: Low- cost labor force; Numerous shoe making equipment; So far Taiwan / Mainland Chinese entrepreneurs are welcomed to invest,etc. Unfavorable factors: firstly, with quite many labor-intensive and low value-added industries, potential of shoes industry is limited. Secondly, energy, pollution, labor and land problems exist. Especially in the area of HCHC, low value-add industry compete with high value-added industries for land and labor. Thirdly, port facilities are backward, but favorably Taiwan / Mainland investors are rebuilding. Lastly, political environment is unstable, which affects the shoe industry somehow.

The cost and labor problems are being and continue to plague Chinese shoes production. This is a set of data about the hourly cost per shoe maker. Ethiopia is the lowest ,0.36, followed by Bangladesh, Kampuchea, Thailand, and China. Chinese labor cost is the highest in Asian countries, and Brazil in South America is also very high. The cost of Kampuchea and Bangladesh is very low, but their cost continues to increase since 2014. In accordance with this trend, the cost of Bangladesh and Kampuchea will increase in the future. For example, in 2014 the cost of Vietnam increased by 25% compared with 2013, and Nicaragua also increased the cost, but generally lower than China.On the whole they will maintain this cost advantage. But we can not help but to ask, who will be the potential capacity recipient countries of China?

Facing increasingly rising labor and financing cost after 30 years of developing, Chinese footwear industry has to prepare for going out driven by the market. Before going out, we should focus on what are buyers thinking. The changing costs and labor problems are being and continue to plague Chinese footwear industry. - PETER ,the former chairman of American Footwear Retailers Association and the founder of the Global Footwear Partner Company (Source: Asian Footwear Magazine Editor in chief: Asian Shoe Industry)

Under the concept of "happy work for happy life", all Palm's staff together with their family played a happy visit to Wu xi in the early summer. With the joy and sweat, we are on the way forward.

The 27th East China Fair was held at Shanghai New International Expo Center, from March 1st to 5th, 2017. It is the largest regional trade fair in China with most traders, great variety of exhibits and the most onsite deals. A great variety of traditional and new products were displayed with more focus on high-tech, famous local brands. Our company joins this exhibition every year .This season,we also took our new productions of shoes and working clothes, etc to show our company. Though facing great stress and challenges of the global economy, we still forge ahead with confidence.

Blessings for the 20th anniversary celebration of Palm International We would like to extend our warmest congratulations and best wishes to Palm International on the occasion of her 20th anniversary. Wish her a more prosperous and successful future! Palm, a platform for talents! Palm, a cradle for dreams! Let us build a more beautiful Palm and expect the next 20 years.